FIDIR is the vision of Eddy Downpatrick, the fruit of many a daydream in a lifetime’s exploration of the Highlands. He has developed FIDIR, with the assistance of a small but similarly outdoors-obsessed band of creatives, into an exciting new men’s clothing and accessory brand.
Eddy’s appreciation for this special part of the world grows to this day and his love for it as well as the many joyful memories gathered there have been distilled into products and a brand identity that attempt to capture its essence.
We wanted to ensure this Scottish connection shone through and as such the collection isn’t shy of a few clues, from the Scottish Gaelic name, whose meaning is at the heart of the brand’s identity, to the earthy tones of our colour palette and the sweeping curves found in our designs evoking the landscape of the Highlands and Islands, the inspiration for which Eddy took whilst ascending Beinn Dearg above Ullapool some eight years ago. To these Scottish nods however, as, if not more cognisant is our collaboration with fellow lover of the outdoors, Highlands-based artist and lifelong friend of Eddy’s, Hermione Gibbs, whose vividly-coloured paintings of her home surroundings form the linings of our accessories range.
We at FIDIR, would like nothing more than to encourage a similar passion for the outdoors and hope that through our products many more people will discover the magic of the Highlands and Islands.
Posted by FIDIR Blog on